Role
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Fields
Amplify
Amplify
Amplify
Caminos
After the pandemic disrupted how teachers and students engage with educational materials, Amplify launched a company-wide effort to translate a large portion of its curricula to online platforms. This gave the design team the opportunity to create a pilot illustration system for the Word Works program. The new illustration style needed to have a unique voice, be age-appropriate for audiences between the ages of 5 and 8, and, most importantly, be a scalable system that would facilitate the task of creating high volumes of illustrations for a wide variety of topics.
Back to basics with geometric forms
Along with the illustration team, we created a source bank of simple geometric shapes that serve as the foundation for the spot illustrations. The goal was that, by combining these pieces, any designer or illustrator could depict a range of topics—simple to complex—while maintaining visual consistency throughout.
Color
By expanding Amplify's legacy color usage, we created a comprehensive color palette that brings the illustrations to life, giving them a joyful, engaging, and vibrant quality that resonates with young audiences, and enhances the learning materials.
Researched Driven Color Palette:
When there is not an existing color in the WW Color Palette to accurately describe a person or object, the color palette should be expanded based on the research and reference materials from the specific subject matter.
Traditional Wampanoag Woman
Rosa Parks
Modern Wampanoag People
Harriet Tubman
