Role

Design Lead

Fields

Amplify

Amplify

Amplify

Caminos Platform Digital Experience

Translating educational content goes beyond just the written word—it also involves translating visually, finding new nuances and unique attributes that truly resonate with the audience. In our case, this presented an opportunity to infuse a bit of Latin flavor into the newly created Caminos Digital Experience, a program designed for bilingual students across the United States.

Back to basics with geometric forms

Along with the illustration team, we created a source bank of simple geometric shapes that serve as the foundation for the spot illustrations. The goal was that, by combining these pieces, any designer or illustrator could depict a range of topics—simple to complex—while maintaining visual consistency throughout.

Basic facial structure for characters, and a scale oh heights to represent people of all ages.

We also created a base facial structure for all characters, and a scale of heights to represent people of all ages.

A comprehensive range of facial expressions. While WordWorks facial expressions are often theatrical to better engage our target audience, we also included more subtle emotions (e.g., listening, thinking, or feeling bad about something) to add nuance and depth.

We also created a base facial structure for all characters, and a scale of heights to represent people of all ages.

Color

By expanding Amplify's legacy color usage, we created a comprehensive color palette that brings the illustrations to life, giving them a joyful, engaging, and vibrant quality that resonates with young audiences, and enhances the learning materials.

Researched Driven Color Palette:

When there is not an existing color in the WW Color Palette to accurately describe a person or object, the color palette should be expanded based on the research and reference materials from the specific subject matter.

Traditional Wampanoag Woman

Rosa Parks

Modern Wampanoag People

Harriet Tubman

Designing Inclusive Characters & Scenes

Fair representation of cultures, people, and historical figures was a pillar of the project since the very beginning. To avoid monolithic portrayals, we incorporated specific, research-based details into the character designs. Where possible, we also provided a range of designs when representing a single culture, ensuring that no one figure stands in for an entire group.