Role
Junior Designer
Publication Design
Photo Retouching
EF Publications
Girl-led Educational Tours
Girl-led tours by EF help young girls develop lifelong leadership skills, explore their interests, and build core memories. But committing to a year-after-year relationship with a tour company that primarily communicates over phone and email? Turns out EF had mastered the art – they just needed a little help broadcasting it. That's where the a art director, a copywriter and yours truly stepped in to create a concise, informative, and inspiring piece around the values of partnership.
For this project, I was tasked with diagramming multiple page layouts and creating spot illustrations. Under the direction of the art director, who curated the assets and guided my design directions, I had the chance to experiment with grid formats, type, colors, and mixed media—all within the brand's core values—to create a memorable catalog sent to over 40,000 of EF's customers.
Global Rewards Program
The Global Rewards booklet is created once per year and showcases the different rewards EF's loyalty program offers. This booklet plays an instrumental role in engaging loyalty members, and it encourages them to redeem their points and continue traveling. The booklet is used in a few different ways including direct mail campaigns and in fulfillment.
