Role
Banking
Fields
EF Education First
EF Education First
EF Education First
Fintech Dello Banking App - New Way to Empower Life
In an era where seamless digital experiences define user expectations, the Dello Fintech Banking App emerges as a beacon of innovation in the financial technology landscape. This case study delves into the user experience (UX) design journey undertaken to transform conventional banking interactions into intuitive, efficient, and user-centric experiences. As traditional banking institutions grapple with the evolving demands of a digital-savvy clientele, Dello steps forward with a visionary approach to redefine how users engage with their financial resources. The intersection of cutting-edge technology, user-centered design principles.
Back to basics with geometric forms
Along with the illustration team, we created a source bank of simple geometric shapes that serve as the foundation for the spot illustrations. The goal was that, by combining these pieces, any designer or illustrator could depict a range of topics—simple to complex—while maintaining visual consistency throughout.
Color
By expanding Amplify's legacy color usage, we created a comprehensive color palette that brings the illustrations to life, giving them a joyful, engaging, and vibrant quality that resonates with young audiences, and enhances the learning materials.
Researched Driven Color Palette:
When there is not an existing color in the WW Color Palette to accurately describe a person or object, the color palette should be expanded based on the research and reference materials from the specific subject matter.
Traditional Wampanoag Woman
Rosa Parks
Modern Wampanoag People
Harriet Tubman
