Nespresso North America 2022 Campaign
In order to position Nespresso as one of the leading single-serve coffee brands in the country, they needed to speak to and relate to an American audience without losing the sophisticated, high-quality taste expected from a high-end European brand. From every counter card to every large-scale experiential installation, our goal was to communicate the quality of Nespresso in a way that resonated with American sensibilities.
Sell Sheets
By combining the brand-provided photography with delightful copywriting, I was able to create informative and eye-catching sales sheets. Though incorporating a lot of information into the sheets presented a challenge, it also provided an opportunity to flex my grid muscles.
